The Noakes Foundation is a Non-Profit Corporation founded for public benefit which aims to advance medical science’s understanding of the benefits of a low-carb high-fat (LCHF) diet by providing evidence-based information on optimum nutrition. An important component in the LCHF (Low Carb/High Fat) diet is the minimization of processed sugars in the diet. Furthermore the diet plan also favours the inclusion of probiotics into the diet to support healthy gut function.

For every bottle of Probyo that is sold, R3 is donated to the Noakes Foundation goes to the Eat Better South Africa campaign and to fund further research in the field of LCHF. The Eat Better South Africa campaign seeks to promote healthy diets amongst underprivileged communities.